Practices

What We Do

Edelman delivers the best in marketing communications to our clients so they can reach their business goals. We never stop helping them broaden awareness and connect with new audiences, bringing them to new people, places and pages – helping every industry engage with customers and expand influence.

Brand

The most valuable brands are shared brands. We’re the experts at the new marketing paradigm, where traditional approaches to brand management are replaced by a co-ownership model. Our campaigns recognise that brands compete for action and advocacy in a free market, where people don’t just buy products, but also regulate business with their collective voice.

Reputation

Well-crafted, strategic communications are essential tools that preserve, protect and propel business value. Guided by the belief that increasing the level of trust in a company is the cornerstone of protecting reputations and strengthening relationships, we work in partnership with our clients to engage employees, deepen customer relationships and align public interest.

Digital

We are pioneers in digital and social media, and our deep experience allows us to help clients navigate new frontiers online. While we spend a lot of time in the digital world, we know what matters most is what happens on the other side of the screen. It’s about real people, having real conversations.

Crisis & Risk

The trust of customers and the public is developed by how companies manage reputational risk and crisis response. Our team has built a proven record of protecting the most important, yet fragile, organisational asset: reputation.

Creative

We believe that great brand storytelling and the ability to generate high-quality, highly relevant, engaging content can be a powerful differentiator for brands. Memorable stories and shareable content provide the connective power that brings people together.

Public Affairs

We believe that building and managing long-term stakeholder relationships is based on trust. We help our clients navigate their institutional relationships, engage constructively in policy discussions and build meaningful public/private partnerships.